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W. Russell R Robinson

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Assistant Professor
(919) 530-7197
(919) 530-7991
208 Farrison-Newton Communications Building


Dr. W. Russell Robinson is an assistant professor in the Media Studies curriculum housed in the Department of Mass Communication. His teaching interests include mass media and popular culture, gender and sexuality, Black masculinity, critical race theory, new media, media advocacy, and the politics of media representation.
Dr. Robinson served as the chair of the NCCU Faculty Senate from 2018-2020. Additionally, Dr. Robinson currently serves as the parliamentarian for the University Of North Carolina Faculty Assembly for the 2020-2021 academic year.

Dr. Robinson's research concentrates on intersectionality, specifically along the lines of race, gender, class and media representation. His current research examines hash tag activism and has generated a book chapter (co-author), The Revolution Will Not Be Televised: The American Civil Rights Movement Goes Online in From Tahir Square to Ferguson: Social Networks as Facilitators of Social Justice Movements (Peter Lang Publishing, 2018). Additionally Dr. Robinson is the co-editor of a special Howard Journal of Communications Prince in/as Blackness: Explorations of a music icon and racial politics (2019). Additionally he has presented papers nationally and internationally. Further, Dr. Robinson is a Digital Humanities Fellow, a collaboration between NCCU and the Franklin Humanities Institute of Duke University. From this involvement, he has a forthcoming book chapter which looks at DH from the HBCU perspective. In the Digital Humanities space, Dr. Robinson was invited co-facilitate an international workshop at the Lahore University of Management Sciences which was sponsored by the American Institute of Pakistani Studies in 2019.

Further, Dr. Robinson serves as the founding faculty member of the Intellectual Soul Food Lunch Buffet, a student run classroom project/podcast that probes issues of African American popular culture while promoting student media entrepreneurship by way of new media.

Dr. Robinson often is sought locally for his professional opinion on matters of social media, Black masculinity and popular culture. He has appeared in The Durham Herald Sun, Ebony, Al Jazeera English, Diverse Issues in Higher Education and The Wall Street Journal.

Research Interests

• Critical Race Theory
• Gender Studies
• Media Studies
• Media Representation
• Social Media Activism
• American Mass Media and Popular Culture
• Hip Hop Pedagogy
• Documentary Filmmaking
• Media Ownership
• Womanist Studies


PhD Howard University 2011
MA North Carolina Central University 1995
BA North Carolina Central University 1993
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